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Establishing your law firm as a credible and authoritative presence online is essential for attracting potential clients and maintaining a competitive advantage. While various third-party metrics attempt to measure website authority, Google evaluates trustworthiness and expertise based on high-quality backlinks, consistent business information (NAPW), and overall site credibility. What is Website Authority? Website authority refers...

Google’s AI Overviews (AIOs) are transforming search engine results pages (SERPS). A recent study from Seer Interactive revealed that AI Overviews are significantly decreasing click-through rates (CTR) for both organic and paid search results. For law firms relying on search visibility to attract clients, this presents a new challenge in digital marketing. At Big Voodoo,...

The debate between traditional marketing and digital marketing has been ongoing for years. Choosing the right strategy for law firms seeking to grow their client base can significantly impact results. While both approaches offer unique benefits, it’s important to understand their distinctions, strengths, and limitations before deciding where to invest your marketing budget. What is...

Simply offering exceptional legal services is no longer enough to drive growth and success. Marketing has evolved into a strategic necessity for law firms that want to stand out, reach their ideal clients, and achieve sustainable business growth. Big Voodoo specializes in helping law firms craft impactful marketing strategies that generate leads, build trust, and...

With Google’s recent announcement of Gemini 2.0, the landscape of search engine results pages (SERPs) is transforming significantly. Understanding how these advancements can impact your law firm’s online presence and SEO strategies is important. What is Gemini 2.0? Gemini 2.0 is Google’s latest AI model, which was announced by Sundar Pichai, Google’s CEO. This advanced...

The evolution of SEO has seen significant changes, from keyword-focused strategies to the current emphasis on user experience and AI-driven search engine results pages (SERPs). Initially, SEO was all about optimizing web pages to rank for specific keywords. However, with the advent of AI, search engines like Google have become more sophisticated in understanding user...

The marketing landscape continues to evolve at a breakneck pace, and as we start 2025, it’s no different. Understanding and leveraging the latest trends is crucial for law firms looking to stay ahead. Embracing Absurdity in Content In 2025, the trend of absurdity and “chronically online humor” will grow even more in digital spaces. Platforms...

Effective intake conversion is essential for turning potential clients into loyal ones. Intake processes set the tone for the client experience and can make the difference between securing or losing a case. Understanding Intake Conversion Intake conversion refers to the process of turning leads—individuals who contact your firm for legal services—into clients. This process involves...

At Big Voodoo, we’ve long advised our clients to avoid certain SEO practices that can harm their online reputation and search rankings. Recently, Forbes has been in the spotlight for all the wrong reasons. Google has started delisting Forbes due to its engagement in what is known as “barnacle SEO,” and the penalties extend beyond...

LinkedIn, the professional networking platform, offers a variety of post types to help law firms keep their audience engaged. LinkedIn provides a valuable platform for lawyers to build relationships, showcase experience, and gain valuable insights into their industry and potential clients. Utilizing effective LinkedIn strategies for law firms can ensure that your presence on this...