Newsroom

Guess what? Hard work isn’t the problem… You didn’t start your law firm just to work endless hours. You had a vision. To serve your community, fight for justice, and build a thriving practice that would give you professional fulfillment and financial security. But now? Your days are packed with late nights, overwhelming caseloads, and...

Color is more than just a visual element; it’s a powerful psychological tool that influences consumer behavior, brand perception, and marketing effectiveness. What is Color Psychology? Color psychology is the study of how colors affect human emotions and behavior. Different colors evoke distinct psychological responses, making them crucial in branding and marketing. For example, red...

YouTube is a powerful platform for reaching new audiences and enhancing your law firm’s digital presence. With over 2 billion monthly users, the platform offers a unique opportunity to showcase your firm’s expertise. However, simply recording and uploading videos isn’t usually enough. Editing is crucial to making your content professional, engaging, and effective. Best Practices...

For over a decade, Big Voodoo Interactive has been at the forefront of legal marketing, pioneering digital strategies that have redefined how law firms attract, convert, and retain clients. From early innovations in SEO and paid media to the latest breakthroughs in AI-powered legal intake, our journey has always been about staying ahead of the...

Google reviews play a crucial role in shaping a law firm’s online reputation and local SEO performance. However, a recent study by GMBapi analyzing nearly 5 million reviews across 79 countries has revealed a concerning trend: Google is increasingly removing reviews, especially 5-star ratings. Why is Google Removing Reviews? The study identified several trends and...

News Release David Estrada Big Voodoo Interactive [email protected] (888) 566-5466 Big Voodoo Interactive, a leader in personal injury marketing and legal technology solutions, is proud to announce the launch of Afterhour, an innovative AI-powered call answering service designed specifically for the legal industry. Addressing the critical pain point of nighttime call handling, this revolutionary service...

Content is the driving force behind visibility, engagement, and client acquisition. While trending topics and timely news can generate short bursts of traffic, evergreen content remains a powerful, long-term asset for law firms looking to build authority and attract consistent website visitors. But what exactly is evergreen content, and why should it be a key...

Establishing your law firm as a credible and authoritative presence online is essential for attracting potential clients and maintaining a competitive advantage. While various third-party metrics attempt to measure website authority, Google evaluates trustworthiness and expertise based on high-quality backlinks, consistent business information (NAPW), and overall site credibility. What is Website Authority? Website authority refers...

Google’s AI Overviews (AIOs) are transforming search engine results pages (SERPS). A recent study from Seer Interactive revealed that AI Overviews are significantly decreasing click-through rates (CTR) for both organic and paid search results. For law firms relying on search visibility to attract clients, this presents a new challenge in digital marketing. At Big Voodoo,...

The debate between traditional marketing and digital marketing has been ongoing for years. Choosing the right strategy for law firms seeking to grow their client base can significantly impact results. While both approaches offer unique benefits, it’s important to understand their distinctions, strengths, and limitations before deciding where to invest your marketing budget. What is...