Newsroom

Demand generation is a vital strategy for creating awareness and interest in legal services, particularly in the highly competitive field of personal injury law. Unlike lead generation, which focuses solely on converting prospects into clients, demand generation encompasses the entire marketing funnel—from awareness to consideration to conversion—ensuring long-term growth and sustainability for law firms. What...

Google's recent update, which targets content consistency across websites, has created a unique opportunity for law firms to enhance their search rankings. At Big Voodoo, we specialize in law firm marketing, and we're here to help you navigate this change to your advantage. Understanding Google’s New Ranking System Google’s latest update builds on an existing...

In every industry, there’s a David, and there’s a Goliath. For small law firms, it can feel like the legal landscape is shifting under their feet as larger firms move in and capture the cases they’ve long served. But at Big Voodoo, we know that this classic David vs. Goliath dynamic doesn’t have to mean...

Google Maps and Google Business Profiles (GBPs) have become essential tools for attracting customers and driving foot traffic. However, a new, concerning tactic has emerged: the Google Maps PIN Moving Scam. Black hat SEOs and scammers exploit the “Suggest an Edit” feature to move business map pins to incorrect locations, significantly harming their competitors’ search...

A Real-Life Example of Rankings Lost In the competitive world of legal marketing, staying visible online is key to keeping your pipeline full of potential clients. Achieving page 1 rankings on Google for high-value terms like "car accident lawyer" or "personal injury attorney" in your specific market is no easy feat—but maintaining those rankings is...

The client intake process is a vital component of a law firm’s operations, acting as a bridge between initial contact and establishing a formal client relationship. Despite its significance, many law firms overlook optimizing this crucial process. An efficient intake system can greatly enhance the client experience, improve operational efficiency, boost marketing ROI, and increase...

To make the time or not make the time, that is the question. We have centered many of our recent blogs on new business and the importance of a seamless intake call experience. The initial attorney communication is a crucial component of this process. As your firm grows, it is necessary to delegate some responsibilities....

Ensuring that your website is accessible to everyone is not just a best practice—it’s a necessity. Web accessibility refers to making websites usable for people of all abilities and disabilities. By prioritizing web accessibility, you can provide a seamless experience for all your visitors. Unfortunately, many websites still fall short of these standards, making it...

Law firms have options to attract potential clients, with Google’s Local Services Ads (LSA) and Pay-Per-Click (PPC) being two prominent choices. Understanding the nuances between these advertising models is necessary to make informed decisions aligning with your firm’s goals and budget. What Are Local Services Ads? Google Local Services Ads connect local businesses with potential...

Be authentic and educate. Utilizing video is an increasingly important tool for law firms of all sizes. Videos can explain legal concepts, share client testimonials, and showcase the firm's expertise. They can also build relationships with potential clients and generate leads, directly impacting client acquisition and case retention. How to create engaging videos for social...