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Law firms have options to attract potential clients, with Google’s Local Services Ads (LSA) and Pay-Per-Click (PPC) being two prominent choices. Understanding the nuances between these advertising models is necessary to make informed decisions aligning with your firm’s goals and budget. What Are Local Services Ads? Google Local Services Ads connect local businesses with potential...

Be authentic and educate. Utilizing video is an increasingly important tool for law firms of all sizes. Videos can explain legal concepts, share client testimonials, and showcase the firm's expertise. They can also build relationships with potential clients and generate leads, directly impacting client acquisition and case retention. How to create engaging videos for social...

Which part of your marketing budget is really working? We all wish we had a clear answer to this question. The reality is that it can be challenging to pinpoint which aspects of your firm’s marketing efforts are delivering results. Is it TV or OTT? Is it web-driven or PPC? Billboards? Social media? Branding pieces?...

Google’s latest core update began rolling out on August 15th. This update is set to make waves across search engine results pages (SERPs) as Google continues to elevate the quality of search results by promoting content that genuinely benefits people and less content that feels like it was made just to perform well on search....

Maintaining a Google Business Profile is crucial for law firms aiming to establish a strong online presence. However, reinstating a suspended profile can feel like navigating an AI-driven labyrinth. Google’s reliance on sophisticated algorithms and artificial intelligence to manage business profiles presents unique challenges, especially when human intervention is scarce. The AI Overlords Google’s AI...

We are all aware of the importance of maintaining a positive and professional reputation, both in person and online. In today's digital age, where social media platforms play a significant role in communication, it becomes critical to strike a delicate balance between being genuine and maintaining a professional demeanor. You want to make sure that...

We’ve shared information on handling intakes from a service perspective, which is crucial to converting a lead to a signed case. Each touchpoint in the process must be effectively managed to showcase your firm’s strengths and ability to navigate the case’s journey. You have an individual who has reached out to the firm, your team...

A strong online presence is crucial for law firms to stand out from the competition and attract potential clients. While many firms focus on optimizing their website and social media presence, one powerful tool is often overlooked: legal directories. The Benefits of Legal Directories Legal directories, such as Avvo, Justia, and Law.com Lawyerpages, are online...

When you search your name, it’s natural to feel uneasy when you see another law firm’s ad. But it is improbable that a competitor is bidding on your name. Reasons they may not be bidding on your name. The likelihood of a competitor bidding on your name is rare for several reasons, including: It violates...

In the fast-paced digital world, staying ahead of the curve is essential for law firms striving to maintain their competitive edge. Google's introduction of AI Overviews marks a significant shift in how search results are presented and consumed, making it critical for law firms to adapt their strategies accordingly. Understanding AI Overviews AI Overviews are...