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At Big Voodoo, we stay plugged into how digital behavior is changing — because staying ahead of the curve is how we keep our clients ahead of their competition. And right now, there’s a quiet but significant shift happening that’s worth your attention: Traditional search engines — especially Google — aren’t the go-to source they...

Establishing and managing a streamlined intake process separates good law firms from those that dominate. How effectively your firm executes the intake process will determine your level of success. Set the Tone for Success With Every Intake When hiring a contractor, most people speak to a few to compare experience and credentials. Choosing a law...

Google continues to shake up the search landscape. While not unusually disruptive compared to past core updates, Google’s March 2025 Core Update—which rolled out between March 13 and March 27—still brought noticeable changes for sites relying on organic visibility. But that’s not all. At the same time, we’re seeing a quiet but powerful evolution of...

A single negative review or complaint can have an impact on your firm’s credibility and potential client inquiries. However, handling complaints and negative feedback properly can turn an unhappy client into a loyal advocate while demonstrating professionalism to potential new clients. 1. Listen and Acknowledge the Complaint Before responding, take the time to truly listen....

Marketing is a critical investment for law firms, but understanding its impact can be challenging. With so much data available, it’s easy to get lost in the numbers. Tracking the right marketing metrics helps firms make informed decisions and ultimately drive business growth. However, not all metrics are created equal; some provide valuable insights, while...

Guess what? Hard work isn’t the problem… You didn’t start your law firm just to work endless hours. You had a vision. To serve your community, fight for justice, and build a thriving practice that would give you professional fulfillment and financial security. But now? Your days are packed with late nights, overwhelming caseloads, and...

Color is more than just a visual element; it’s a powerful psychological tool that influences consumer behavior, brand perception, and marketing effectiveness. What is Color Psychology? Color psychology is the study of how colors affect human emotions and behavior. Different colors evoke distinct psychological responses, making them crucial in branding and marketing. For example, red...

YouTube is a powerful platform for reaching new audiences and enhancing your law firm’s digital presence. With over 2 billion monthly users, the platform offers a unique opportunity to showcase your firm’s expertise. However, simply recording and uploading videos isn’t usually enough. Editing is crucial to making your content professional, engaging, and effective. Best Practices...

For over a decade, Big Voodoo Interactive has been at the forefront of legal marketing, pioneering digital strategies that have redefined how law firms attract, convert, and retain clients. From early innovations in SEO and paid media to the latest breakthroughs in AI-powered legal intake, our journey has always been about staying ahead of the...

Google reviews play a crucial role in shaping a law firm’s online reputation and local SEO performance. However, a recent study by GMBapi analyzing nearly 5 million reviews across 79 countries has revealed a concerning trend: Google is increasingly removing reviews, especially 5-star ratings. Why is Google Removing Reviews? The study identified several trends and...