Maintaining a Google Business Profile is crucial for law firms aiming to establish a strong online presence. However, reinstating a suspended profile can feel like navigating an AI-driven labyrinth.
Google’s reliance on sophisticated algorithms and artificial intelligence to manage business profiles presents unique challenges, especially when human intervention is scarce.
The AI Overlords
Google’s AI algorithms analyze and can update information (either correctly or incorrectly) on Google Business Profiles, often without human oversight. This means reinstating a profile requires adhering strictly to Google’s Terms of Service (TOS). The AI uses many data sources, including real-time user location data, street view imagery, and Google Duplex calls, to verify business details.
Why Profiles Get Suspended
- Violation of TOS: Any deviation from Google’s guidelines can trigger a suspension.
- Discrepancies in Information: Inconsistencies in business hours, addresses, or other critical information can lead to immediate suspension.
- Suspicious Activities: Rapid changes or abnormal activities detected by the AI may result in suspension.
The Jurisdiction of Google: AI as Judge, Jury, and Executioner
We’ve seen instances where profiles can be suspended almost instantly. Meaning… It’s AI.
When it comes to your business’s online presence, Google’s jurisdiction is more important than anything else.
How to Fix and Reclaim Your Profile
Reinstating a suspended Google Business Profile requires a strategic approach:
- Identify the Issue: Use the suspension notification to pinpoint the reason to the best of your ability. However, it’s important to note that the suspension notification is often extremely vague (ex. “due to policy violations”) and that Google support will never tell you the specific reason/policy violation for the suspension.
- Gather Evidence: Collect documentation to prove your business’s legitimacy and compliance with Google’s guidelines.
- Submit a Reinstatement Request: Provide a detailed explanation of the issue and the steps you’ve taken to resolve it. Attach all relevant evidence.
- Follow-up: If you don’t receive a response within a reasonable timeframe, follow up with Google. Persistence is key.
- Learn and Adapt: Analyze the suspension’s cause and implement measures to prevent future issues.
Reinstating a Google Business Profile in the face of AI oversight requires diligence, a thorough understanding of Google’s TOS, and proactive management.
Need Help?
Navigating Google's AI-driven systems can be challenging, but you're not alone. Big Voodoo specializes in assisting law firms with maintaining and boosting their online presence. Contact us today for expert guidance and support.