Can you imagine advising a client to represent themselves in court? On the surface, it might seem like a way for them to save money, but the legal system's intricacies are far beyond the scope of any layperson. The same applies to digital marketing. The online space is complex, very competitive, and ever-evolving. Just as you wouldn’t recommend that a client go it alone in the courtroom, we don’t recommend managing your law firm’s digital marketing without professional help. The risks are simply too high.
The Importance of Professional Expertise
Specialized Knowledge Makes a Difference
Just as lawyers specialize in certain aspects of the law, the digital marketing experts at Big Voodoo Interactive have deep expertise in web development, SEO, design, strategy, social media, PPC, and expert content. Running a successful legal marketing campaign requires skills in multiple disciplines, from crafting compelling content to navigating the complexities of Google algorithms. Each element needs to work together to create a cohesive strategy that enhances your firm’s online presence.
An experienced marketing team can apply knowledge built over decades, ensuring that every aspect of your digital marketing is noticed.
Focus on What You Do Best
As a law firm, your expertise lies in legal matters, and your primary goal should always be to serve your clients. When you divert attention to managing marketing efforts that require extensive knowledge of web development, analytics, and SEO, you risk spreading yourself too thin and neglecting the core of your practice. Partnering with a professional marketing team allows you to focus on your clients while experts handle your online strategy.
A Full-Service, Integrated Approach to Digital Marketing
Web Development, Design, and Content Strategy– All Working Together
Digital marketing isn’t just about running a few ads or posting to social media. A full-service marketing team integrates multiple elements–web design, content, SEO, paid campaigns, and more–into a cohesive strategy. When done correctly, these elements support each other, increasing the effectiveness of each piece.
Just as a lawyer would never go into court without a solid strategy for presenting their case, your law firm’s successful digital marketing needs an integrated approach that coordinates each component to maximize results. Without this coordination, your marketing efforts can become disjointed, wasting time, money, and potential leads.
The Complexity of Digital Marketing: Why DIY Doesn’t Work
SEO Isn’t Just About Keywords–It’s a Complex, Ever-evolving Strategy
SEO isn’t just something that can be handled with a quick fix. It involves everything from technical optimizations on your site, link-building strategies, and user experience (UX) design to keeping up with algorithm changes from Google. Without expert knowledge of the constantly evolving rules of SEO, your firm could quickly fall behind competitors.
The Time Commitment is Immense
A solo lawyer or small firm simply doesn’t have the time to learn, implement, and manage all aspects of a marketing campaign. When it comes to marketing, the clock is ticking, and any time wasted is potential business lost. While you could spend all that time learning marketing, is it really in your firm’s best interest - and what about your clients? With a dedicated marketing partner, we can do what we do best while you do what you do best.
Proprietary and Customized Technology Stack
Customized Solutions for Your Law Firm’s Needs
Law firms often think that using generic marketing tools and templates will suffice, but these one-size-fits-all solutions often fail to capture the unique needs of a law firm. Our proprietary technology stack (including but not limited to Lawyerpages and Sherloq) is designed specifically for law firms and provides customized tools that cater to the complexities of your firm’s goals. The tools we use are built to ensure that your site, campaigns, and customer interactions are as effective as possible.
Constant Updates and Optimizations
Digital marketing is more than just a one-and-done process. We are constantly investigating and integrating additional tools that can benefit our clients. This includes staying ahead of security threats and adapting to changes in the digital landscape.
A Super-Responsive, Client-Centric Approach
Always Available, Always Ready
In the legal field, responding quickly to your client's needs is essential. The same principle applies to digital marketing. Our team is responsive and ready to help with adjustments, strategy shifts, or new ideas. Whether you need to launch a new ad campaign or revise your website content, we’re here to ensure that your marketing is continuously optimized and aligned with your firm’s goals.
With decades of experience handling marketing for law firms of all sizes, we understand that each is unique and requires a tailored approach. We’re not just a vendor—we’re a partner who is as invested in your long-term success as you are.
Don’t Go It Alone
Just as you wouldn’t advise a client to represent themselves in a complicated case, we don’t recommend handling your digital marketing without professional support. DIY marketing might seem like a cost-effective option in the short term, but it’s often more expensive in the long run due to lost opportunities, wasted time, and ineffective campaigns.
Choose a marketing partner that can advocate for your firm. Choose Big Voodoo. Our full-service approach, proprietary tools, and experienced team ensure your law firm’s online presence is in expert hands. Let us handle the marketing so you can focus on what you do best—serving your clients.