Google’s latest core update began rolling out on August 15th. This update is set to make waves across search engine results pages (SERPs) as Google continues to elevate the quality of search results by promoting content that genuinely benefits people and less content that feels like it was made just to perform well on search.
What’s Different About This Update
Google Core updates are designed to refine and improve the search experience for users by rewarding websites that offer high-quality, relevant, and original content. This update is different because it seeks to also reward “small” or “independent” websites that create useful, original content. This is a significant shift as Google looks to give these sites a better chance at ranking higher in relevant searches. This is why Big Voodoo has partnered with strategic, high-quality publishers such as Law.com and American Legal Media on behalf of our law firm clients.
John Mueller of Google said that this update aims to reflect improvements made by websites better, ensuring that the best content rises to the top of the search results.
What To Expect
The rollout of this update will take approximately one month. During this period, you may experience fluctuations in your site’s ranking as Google fine-tunes its algorithms. It’s important to note that ranking changes in the first 24 hours should be taken with a grain of salt, as Google also confirmed a search ranking bug affecting several results during that time.
What Should You Do?
As always, our advice and Google’s advice stays the same… the best way to navigate a core update is to produce high-quality, user-focused content. In short, write content for people, not algorithms.
As a Big Voodoo client, we closely monitor organic performance throughout the rollout to ensure our sites remain optimized and continue to perform well.
At Big Voodoo, we pride ourselves on our commitment to delivering top-tier content crafted by a team of highly trained professionals. Partnering with Big Voodoo ensures access to our expert roster, including former journalists and legal experts. We ensure that every piece of content we produce is not only Google-friendly but also legally sound and engaging for your target audience.
We have a proven track record in personal injury law, over $1 Billion in case values delivered, and over 98% of our PI law firms reaching Page 1 in search results. We are a national powerhouse in legal marketing.